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Kumveka
Compelling visuals and messaging worked together to build a clear, cohesive membership renewal campaign.
The health of ACSI depends on its membership. This isn't just a financial model; member schools connect with, support, and encourage one another. That's why membership renewal is a central part of ACSI's marketing efforts.
The membership renewal campaign we developed for ACSI strategically focused on reminding members that
Fresh visuals, bold messaging, and a strategic, simplified brand architecture gave ACSI the right tools to communicate clearly and creatively.
With the strategy established, our creative team began work on the visuals and messaging...
A clearly defined audience and distinctive brand strategy provided ACSI with ownable attributes they could use to communicate their value to schools and educators.
AUDIENCE PERSONA: As we developed the framework for both the discovery sessions and brand assessment survey, we found it helpful to...
