Fresh visuals, bold messaging, and a strategic, simplified brand architecture gave ACSI the right tools to communicate clearly and creatively.
With the strategy established, our creative team began work on the visuals and messaging...
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visuals
Colors, typography, tagline, and messaging combine to tell Serge's story.
With the strategy, name, tagline, and architecture established, our creative team began working on visuals and messaging.
The color pallete showcases the brand attributes of grit, wonder, and joy. Dark brown and bright coral represent the grit of authenticity, brokenness, and sacrifice, as well as the...