Fresh visuals, bold messaging, and a strategic, simplified brand architecture gave ACSI the right tools to communicate clearly and creatively.
With the strategy established, our creative team began work on the visuals and messaging...
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Amy Anderson
A clearly defined audience and distinctive brand strategy provided ACSI with ownable attributes they could use to communicate their value to schools and educators.
AUDIENCE PERSONA: As we developed the framework for both the discovery sessions and brand assessment survey, we found it helpful to...
Helping leaders articulate their vision, mission and communication challenges, coupled with a survey of more than 8,400 ACSI-affiliated educators, laid a strong foundation on which to build ACSI's brand.
Our work began with a series of Leadership Alignment Workshops with ACSI leadership, helping us better understand...