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Research Lays a Strong Foundation for ACSI's Brand

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Research Lays a Strong Foundation for ACSI's Brand

Helping leaders articulate their vision, mission and communication challenges, coupled with a survey of more than 8,400 ACSI-affiliated educators, laid a strong foundation on which to build ACSI's brand.

Our work began with a series of Leadership Alignment Workshops with ACSI leadership, helping us better understand...

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Key Personnel and Process Design Clarified ACSI's Messages

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Key Personnel and Process Design Clarified ACSI's Messages

Identifying key personnel strengths and developing a process for the flow of marketing pieces allowed ACSI to improve the clarity of their messaging and better serve their audiences.

Our research data confirmed what ACSI leadership suspected: heads of schools were overwhelmed by the amount of communication they received. So we championed a new...

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Strong visuals and messaging bring the Serge brand to life

Colors, typography, tagline, and messaging combine to tell Serge's story.

With the strategy, name, tagline, and architecture established, our creative team began working on visuals and messaging.

The color pallete showcases the brand attributes of grit, wonder, and joy. Dark brown and bright coral represent the grit of authenticity, brokenness, and sacrifice, as well as the...

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